Strategic marketing goes by a lot of other terms: business strategy, customer discovery, business planning, etc. But regardless of what you call it, the fundamentals are the same.

One way to dive into the question “What is strategic marketing?” is to think simply define marketing. The American Marketing Association defines ...

A question that often comes up for startups is who should do the strategic marketing / business strategy? (See What is Strategic Marketing? for an explanation of this work.)

The answer is probably you. But the nuance depends on the stage. From inception through growth the responsibilities for different aspects of developing a ...