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Remind me why I left Thailand?

The Difference Between Users and Customers

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There is a difference between users and customers. Miss it at great peril. Understand it and wisdom is yours. Or something profound like that. Practically, ...

The Foundation of Customer Discovery: Understanding Customer Needs

Putting customer needs under a microscope.

Customers have needs. Businesses sell products that address those needs. Everyone is happy. That is the basic formula for market capitalism. The fun resides in ...

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