Startup Blender is about strategic marketing and leadership for startups. Neatly organized into topics, most of the content is presented in a logical order, rather than the order it was published. It's a work in progress, so come back often to see what's new.

Do One Thing

This summer I walked into the Tech Stars office in Cambridge greeted by the smells of an older building and an awkwardly empty reception area. I’m ...

Build a SaaStastic Business

Until 2005, my career had been in enterprise software. Selling software was simple. We put it in a pretty box and shipped it off with a perpetual license. Then in ...

The Big Break

Your hot startup was bought by MegaCorp and after 18 months of mind numbing meetings to integrate the companies your new, new, new boss drops by with the HR ...

Your Pitch Sucks

I’ve been hanging out at a venture firm this year as an Entrepreneur-in-Residence, and I’ve seen a lot of pitches to small groups and to the ...

Going Commando

William H. Sullivan, the U.S. Ambassador to Laos in the 1960’s described commandos: “…you have first of all to be a volunteer; secondly, you have to be ...