Startup Blender is about strategic marketing and leadership for startups. Neatly organized into topics, most of the content is presented in a logical order, rather than the order it was published. It's a work in progress, so come back often to see what's new.

The Case for User Development

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With Steve Blank’s seminal book Four Steps to Epiphany and the growth the ideas in the lean startup movement championed by Eric Reiss, startups are starting to ...

PR Messaging Brief Template

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Download PR Messaging Brief Solid messaging for PR, including working with the traditional media and with bloggers, is critical. The best coverage ...

Who Should Do Strategic Marketing?

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A question that often comes up for startups is who should do the strategic marketing / business strategy? (See What is Strategic Marketing? for an explanation of ...

What is Strategic Marketing?

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Strategic marketing goes by a lot of other terms: business strategy, customer discovery, business planning, etc. But regardless of what you call it, the ...