What to Tweet

February 11th, 2010

Confession: I’ve had no idea what to tweet.

I’ve struggled to find a way to actually create value for readers. Some people basically tweet their life, and for most people I simply don’t care to know. Others put out what amounts to a form of haiku. Some essentially RT a wide range of stuff that is already posted somewhere else, which quickly becomes noise.

I’ve been at a loss.

But I woke up this morning with an idea. I’m going to try tweeting one useful, relatively timeless tip for entrepreneurs and managers in high-growth companies per day. This reflects the strategy I’ve taken with my blog: one well crafted essay per week.

Tell me what you think. Of course, if you have good ideas for what you want to see or some better way to add real value on Twitter, please comment or drop me a note.

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1. Whitney Seven February 12th, 2010 at 8:29 am

I have not yet had the opportunity to use Twitter strategically, so I am not an expert. I will say, however, that since you have created a measurable objective and a strategy, you are on the right track.

Twitter, used strategically can be an extremely effective medium. I really appreciate when people write useful Tweets, i.e., I don't care to know about the bagel you had for breakfast!

Use those 140 characters wisely, and make them memorable.
2. Kevin Berrey February 12th, 2010 at 2:02 pm

You just did something that I've found of value on twitter, which is to ask a question. Well, you almost tweeted the question. It has the capacity to tap a wider audience than may at first be hip to your blog. Other automatic uses are as an RSS feed of your essay titles. And of course, a place point to interesting conversations and data you come across that tie back and refer to what you write on in each essay or points of interest. It is an oddly less-personal Facebook-like creature. No one's mastered it.

What to Tweet

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