Great column Adam. As someone who straddles both the Online and TV world I've been watching ICTV zooming up on us in the rear view mirror. Established companies like ourselves have only a few years to get our strategy right before these technologies become mainstream, at which point decisions will begin to be made for us by the marketplace.

Great column Adam. As someone who straddles both the Online and TV world I've been watching ICTV zooming up on us in the rear view mirror. Established companies like ourselves have only a few years to get our strategy right before these technologies become mainstream, at which point decisions will begin to be made for us by the marketplace.