Comments for Startup BlenderAdam Berrey’s startup blender

Comment on Introduction to the Glories of Product Pricing by Sal-magnone

Sal-magnone — Sat, 11 Feb 2012 20:40:00 +0000

Nobody wants to do pricing (well almost) – such a “black art”. Yet so many companies make it or break it on pricing and really on offer management in general. I know a friend who is in the pricing practice at McKinsey. He had some choices on where to specialized (he started in McKinsey) an went for pricing because nobody else wanted it. he figured he’d have a valuable skill few were in possession of. He was right, sort of. People are rarely knocking down his door but he has been steadily busy for years.

So, one more thing to add- Value Analysis often means studying your target audience’s buying strategies. Many products & services are purchased in tandem with other products & services . The pricing and quantity of typical buys of those additional items can be considered in completing a value proposition for the target audience. You’d think that such considerations would filter in to your competitor’s prices but that supposes that your product is not differentiated in capability (it’s just a widget), and that your competition is correctly priced to control the space to begin with. In many cases such a study exposes an opportunity for differentiation (especially in services) or for a partnership. It may also expose a gap in the current menu of offerings in the space as well.

Comment on What is Strategic Marketing? by Espen Sivertsen

Espen Sivertsen — Wed, 08 Feb 2012 17:33:00 +0000

Like your article! But.. but… what happened to bullet # 5. Pricing & Editions? Would be interested in what you have to say about that!

Comment on Your Pitch Sucks by Pavan Mulpur

Pavan Mulpur — Thu, 10 Nov 2011 15:54:00 +0000

Excellent article… Covers in detail everything that one needs to know on presenting to VCs.

Comment on What is Strategic Marketing? by Who Should Do Strategic Marketing? Startup Blender

Who Should Do Strategic Marketing? Startup Blender — Tue, 11 Oct 2011 02:07:56 +0000

[...] that often comes up for startups is who should do the strategic marketing / business strategy? (See What is Strategic Marketing? for an explanation of this work.)The answer is probably you. But the nuance depends on the stage. [...]

Comment on Build a SaaStastic Business by Sabin Sanislav

Sabin Sanislav — Thu, 14 Jul 2011 12:43:00 +0000

Comment on Build a SaaStastic Business by Sanislav Sabin

Sanislav Sabin — Thu, 14 Jul 2011 12:31:00 +0000

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Comment on What to Tweet by Sanislav Sabin

Sanislav Sabin — Thu, 14 Jul 2011 12:28:00 +0000

You just did something that I’ve found of value on twitter,
which is to ask a question. Well, you almost tweeted the question. It
has the capacity to tap a wider audience than may at first be hip to
your blog. Other automatic uses are as an RSS feed of your essay titles.
And of course, a place point to interesting conversations and data you
come across that tie back and refer to what you write on in each essay
or points of interest. It is an oddly less-personal Facebook-like
creature. No one’s mastered it.

Comment on What to Tweet by Sanislav Sabin

Sanislav Sabin — Thu, 14 Jul 2011 12:23:00 +0000

I have not yet had the opportunity to use Twitter strategically, so I am
not an expert. I will say, however, that since you have created a
measurable objective and a strategy, you are on the right track.

Twitter,
used strategically can be an extremely effective medium. I really
appreciate when people write useful Tweets, i.e., I don’t care to know
about the bagel you had for breakfast!

Use those 140 characters wisely, and make them memorable.

Comment on Build a SaaStastic Business by Flat File Cabinets Used

Flat File Cabinets Used — Tue, 14 Jun 2011 15:25:00 +0000

I’ll
back again for sure, thanks for great article :D

Comment on Build a SaaStastic Business by Flat File Cabinets Used

Flat File Cabinets Used — Tue, 14 Jun 2011 15:25:00 +0000

I’ll
back again for sure, thanks for great article :D